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MT 450 Unit 3 Assignment The Market Research Plan
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MT 450 Unit 3 Assignment The Market Research Plan

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Assignment: The Market Research Plan

Scenario:

Your top franchisee owns several franchises in New York, NY. Over the last three years, sales and market share have

declined 5% each year in the consumer segment and business segment. As the marketing manager for the franchise,

you have decided to fly to New York and develop a market research plan to understand the problem.

Write a brief paragraph that answers the following questions. (This should not be in Question/Answer

Format).

 

Suppose that the franchisor was considering bringing a new kind of product or service to its stores. What

kind of research would it need to do in order to have some confidence that the new product would sell well?

Then create a market research plan:

Next, using the market research process in the diagram below, develop a market research plan that will

provide a better understanding and solution to the problem.

Address each step in detail.

 

 

Please make sure you include primary and secondary sources in your market research plan. See the diagram below.

Reference

 

You will provide a 3–5 page (using APA format and citation style) market research plan paper with at least

three supporting references. You should include at least one illustration which can be included in the body of

your paper or appendix.

Submit to the Unit 3 Assignment Dropbox.

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